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22 Ways Personalization Is Changing

The retail sector will begin to experiment with the combined force of beacons/ sensors with augmented reality to provide a richer, personalized in-store experience for customers.

Artificial intelligence will be used to provide recommendations that are contextual, and situationally aware of each individual customer, delivering a truly personalized experience for consumers.

Customers pay the tax of disjointed brand experience caused by AdTech and MarTech working in silos. Future personalization will unify these to create coherent cross-channel experiences tailored to the individual.

Advanced personalization will integrate graph with search technologies to give personalized results and extend the knowledge of that graph beyond the individual into social.

I see resurgence of old school thinking, personal monograms and family crests redesigned and laser engraved upon tech devices like phones, ipads, earphones, earbuds… “Olde Chic Tech”

Online shop personalization will increase. Above all, intelligent systems are required for a successful realization. Millions of online shop visitors can’t be appropriately and personally addressed via a manual campaign management.

Personalization won’t be enough; enterprises will need to demonstrate empathy by breaking down silos, intimacy by using context and trust by protecting customer data privacy to facilitate customer advocacy.

Owners of seven year-old, yellow Labrador Retrievers will get health information, diet tips and personalized toy suggestions specifically for seven year-old Labrador Retrievers. Generic, shotgun marketing is dead.

The key to personalization is balance. Your message should feel genuine rather than overly mechanized and invasive. With the plethora of customer data available it’s easy to cross the line and spook prospects.

At-home manufacturing. The world of production is becoming artisan and personalized via small manufacturing centers like a Tormach mill or a 3D printer. Small runs, higher quality, more personal everything.

The proliferation of 1:1 personalized product marketing for ecommerce as the last 12 months have seen Amazon-like smart targeting technology become readily available to stores of all sizes.

The utilization of predictive analytics in personalization will become more accessible by SMEs in the near future. This will help deliver better customer experience with personalization at each touch point.

Personalization Tech will focus on moving away from simply providing the user’s collected information/stats (e.g. from wearables) towards actually using that information to make very specific recommendations.

Personalization will morph into predictive response. This means instead of receiving personalized information, I request what I want in natural language (text, voice) with the best, human-like, response returned.

We have gone from mass marketing to niche marketing to customization. The next evolution is personalization. If you don’t have a way to personalize you will be left behind.

Future tech is ubiquitous technology. It isn’t wires and bytes. Ubiquity requires personalization throughout. Future products will infer user intent, need, interaction and goals to fade into the background.

Your personalized profile will follow you from site to site, with competitors no longer siloing off important details from one another.

The breadth of available consumer data will help brands deliver more relevant messages to individual consumers wherever they go, resulting in a much more personalized shopping experience with less friction.

Instant, convenient, personalized, immersive: Buzzwords in the new world of retail. Consumers are looking for experiences that engage them and are relevant to them. They are highly influenced by referrals and communities.

The future success of personalization tech hinges on a significant investment in high-quality, differentiated content. Without it, even the best personalization algorithms will never achieve the desired impact.

Smart home technology will become even smarter like learning your behaviour and adjusting your home’s settings accordingly. I.e. Automatically adjusting temperature in response to learnt behavioral preferences.

The next wave in personalized audience engagement will be delivered by dynamic video (DV). DV provides marketers the ability to deliver context aware, visually relevant storytelling, using existing customer data.

5 Comments

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  1. Hi, I enjoyed reading how the Personalization is changing.
    I believe Personalization is one of the best way to convince customer to shop online, rather than from store. If we consider Indian market, than every individual has its own way of checking the product before buying it. And with use of augmented reality, artificial intelligence and analytics, Personalization can easily be achieved for online shopping.
    Once again, great article.
    Thank you.

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