Share, , Google Plus, Pinterest,


Posted in:

5 Reasons Why Your Organization’s Website Needs to Be Responsive

© by Pixabay

Responsive web design (RWD) is a graphic design principle which  is  applied to building websites. This allows the site to offer optimal user experience on any type of device connected to the internet: desktop computer, laptop, smartphone and tablet. Its basic principles were developed even before people started using mobile devices to browse the internet.

Indeed, even before that moment, internet users had computer monitors of different sizes, from 17” to 24”. This caused static websites to have different appearances on each type of screen – and not in a good way. Since internet browsing using smartphones became the norm, responsive web design became an integral part of all kinds of professional design services.

If the basic principle of offering website users, the best browsing experience possible is not sufficient to embrace RWD for your company website, the five reasons cited below will certainly prove the point in favor of having a responsive website:

Google Ranking Demands That Websites Be Responsive

It has been over half a year since Google, the number one search engine in the world, has added a new criterion to their page ranking algorithm. Websites must be responsive, or mobile ready, otherwise they are penalized.

What does this mean for a non-responsive website? It means that no matter how much you invest in on-page and off-page SEO, your site will never appear among the first results for your targeted keywords.

One URL for All Types of Browsing

In order to grasp the importance of this aspect, we need to understand user behavior. A lot of people use their lunch break at work to browse the internet from their smartphones, either to keep in touch with their friends on the social media, or to search for products and services they need.

Once they arrive home they will continue the search from their computer, before they make the final purchase decision. Now, if your company had a desktop website and a mobile website, that would mean two different URLs. The user who browsed your mobile website at work would have to spend time searching for your desktop website. And one thing people do not do these days is spend too much of their spare time on pointless internet searches. They will go to the first website suggested by Google which offers them the information they need.

Faster Loading, Reduced Bounce Rate

Responsive websites are built using the latest programming and design tools and techniques. They load very fast, thus reducing the bounce rate (percentage of people who leave the website within a few seconds, without navigating through it). It is an undeniable fact that slow loading is the number one reason why people give up browsing a website and search for another.

You can use your personal experience and remember how many times you clicked on the Back button to go to the main Google search page, after waiting for seconds looking at a blank browser window while the website is loading.

Responsive Websites Have a Higher Conversion Rate

People are more likely to do business with a company which is up to date with the latest web technologies and offers them great user experience on any type of device. Companies which do not adapt to the latest trends and do not adopt the latest technologies are perceived as outdated and unable to offer them the highest level of quality and customer service.

In fact, Google hired two independent research companies to conduct a survey on user behavior in relation to website browsing. 74% of the participants stated that they would keep visiting a responsive website in the future, while 68% were very likely to make a purchase from a company with a mobile-ready website.

Responsive Websites Are Prepared for Future Technologies

The world we live in is changing at a fast pace thanks to the technologies we have already mastered and continue to develop. Internet browsing habits have changed tremendously in the last 4-5 years, and they will continue to change favoring mobile devices more and more.

There will be continuous developments on the market of smart devices, starting with smartphones and ending with wearable technologies. Having a responsive website now means that you are prepared to offer users optimal browsing experience, and that implementing the latest technologies will have a smaller impact on your business and your website because you are already using the most up-to-date web building technology.


Leave a Reply
  1. With the help of the concept of progressive web apps, the websites are becoming much more user centered. Companies are realising the need of their websites to be responsive or atleast adaptive.

  2. Nowadays, most of the organizations loose customers mainly because the websites aren’t updated and monitored properly. The reason is because people mostly go through a website before taking the next step and if the website is unresponsive, that is clearly a red flag according to them. It just makes them think that they don’t maintain their own website. So, like the topic says every organization has to have a responsive website to keep up in the long run.

  3. The article was a very short but descriptive that why a website should be responsive. The word Responsive means a web page that does not get distorted on different screen resolutions which means a web page which is compatible on laptop/desktop, tablet or mobile devices is responsive.
    In this era of technology, people access the same website from different devices. So, for a website to be appeared as first result of search keyword it must be responsive because responsiveness of a website is one of the google ranking demand.
    Responsiveness can be achieved using Bootstrap or media query etc.
    In short, if one wants their website to be popular and on the top it must be responsive to give a good user experience and to be prepared for future technology.

  4. Now-a-days, Responsive web designing is at the verge of being practiced at a very high scale, as due to the availability of gadgets which are having resolution and these all devices needs the web pages to be loaded perfectly as they load in the laptop or desktop computers. Previously the web sites were being designed keeping in mind that most of the users will be surfing the same using desktops or laptops, but now most of the population are using hand held devices at a very large scale as it is portable. Responsive web designing using media queries leads to scaling of a web page so that it loads perfectly on the devices with different resolution. Also talking about the google which has some relevance to the ranking of web sites depends on responsiveness as well as the search engine optimization of the website.

  5. The total number of internet users according to current statistics is approx 3.4 billion which is just 46.1% of the current population. So it suggests that there is still half the population of the world waiting to connect to internet in the near future, and this population may not be well versed with desktops or maybe with the smartphones, you never know which is the first device you choose to explore and connect to the internet. So the organizations have to be up to this challenge by creating websites with mobile first approach(responsive design).

    By keeping in mind the mobile first approach we can target an larger audience for( Ex: In India about 371 million users access internet through mobile which is about 62% of total Indian internet user’s pool.) An organization can be truly successful only if it is willing to target an audience of diverse background i.e by developing websites which can be run on websites, mobile or tablets with same URL..

  6. The article certainly brings out the reasons for why one should have a responsive website. We all have once or more experienced the trauma of waiting for a website to load and we end up navigating to a faster one. In order to increase the sales of a product or to increase the visitors to a particular website, keeping it up to date and user friendly is highly necessary and one way to do that to make use of responsive web design. It is one of the marketing strategies that I s being widely considered by companies.

  7. I discovered your weblog web site on google and check just a few of your early posts. Continue to keep up the very good operate. I simply extra up your RSS feed to my MSN Information Reader. Searching for forward to reading extra from you later on!…

  8. The web is a continuously evolving environment. Many technologies have been introduced,one by one. But at the end of the day, it should look better. Responsive web design has become a magnet for attracting people. Keeping this importance in mind, many frameworks, like bootstrap, have been developed to ease responsiveness. Mobile first web pages are the trend now. This article clearly explains the importance of it. Cheers.

  9. This article is extremely insightful ! RWD is the key for making content for next-gen devices and the devices of the future.
    Google enforcing RWD in their web-design guidelines is clear proof of why a good and adaptive website-design matters.

  10. The article is very informative as it tells us the various valid reasons for the need of making the websites Responsive, and
    also it is very true that while working on anything we must give a thought and consider how the thing we are developing now will be helpful in future.

Leave a Reply

Your email address will not be published. Required fields are marked *