Share, , Google Plus, Pinterest,


Posted in:

How AI Is Transforming E-commerce

Given the vast selection of cars and finance providers, machine learning has potential to help car buyers quickly find the cars and financing options that are right for them, simplifying the car buying journey by an order of magnitude from where it is today.

With Google Home, Amazon Echo and now Apple HomePod breaking into the mainstream using chatbot AI technology, consumers will be able to more easily create their shopping list and have that information sent to their phone without ever having to open an app.

Empathy is a core attribute of modern e-commerce. Empathy comes from interacting with a consumer on their terms—when, where, and how they want to engage. AI lets us understand each and every consumer and serve them as an audience of one.

Every customer is on a journey toward adopting your product. AI can determine what her actual intent is when she visits your ecommerce site or clicks on your ad.

As AI development continues to expand in e-commerce, it will likely be used to recommend repeat purchases for essentials. It will also predict purchasing habits based on demographics even before users become customers.

The future of AI in eCommerce will undoubtedly be in chatbot technology. Already called “Conversational Commerce,” brands of all sizes will very soon rely on bots to drive their online sales and engagement with customers.

Consumers will be able to take advantage of virtual shoppers online. Online companies will leverage AI technology to recommend and curate items a shopper would like, without having to do any of the work themselves.

AI could play a huge role in e-commerce customer service. It can automatically diagnose an issue based on keywords in our customers’ emails or chats, and then send a standard “try this” response to help them troubleshoot.

The confluence of predictive, written, visual, and vocal capabilities, both automate marketing and operations tasks to keep costs low, and provide a more personalised touch for users.

Interaction with humans is reduced to the absolute necessary. Customer support, chat bots, and content personalization will continue to be automated.

AI will allow e-commerce players to provide custom-tailored goods at scale – whether it’s an algorithm that designs logos, or software that can create new shoe styles based on a person’s daily habits and desires.

As more browsing, research and purchases take place online, retailers know much more about shoppers. In the future we’ll see more uses of AI that can aggregate consumer attributes and associate it with their purchasing probabilities.

Alternative products and retailers are a tap away. E-commerce retailers must deliver personalized experiences across mobile, social, email, and in store. AI is the only way to manage the complexity and personalized experience across all channels.