AI is a scalable way to get the understanding of context and sentiment that enable us to deliver personalized customer experiences while also giving marketers assurance of brand safety.

AI will be useful only in direct response marketing to deliver ​the right ad to the right person at the right time.​​ Brand advertising and PR rely on human creativity.​

AI in marketing today is in a stage of learning, understanding what the modern customer expects, appreciates, and their privacy concerns that can lead to positive experience versus invasive marketing.

AI will help us make better predictions about customer intent. For example, when and how to incentivize a customer to boost the odds of a successful conversion.

AI can highly personalize customer experience, one of the last differentiators for businesses. The opportunity to use blended AI capabilities, where humans can still step in, is an important one.

Like 97% of influencers, I believe AI is the future of marketing, an incredibly data-heavy space. Tomorrow’s smart automation will unlock the power of data with unprecedented granularity and precision.

Innovation in AI will provide never-before-seen insight into what matters, what stands out, and what is most memorable to the consumer.

Customer Experience is king for many years to come. Leveraging AI and Text Analytics will provide brands the opportunity to understand their customers’ wants and needs throughout the buyer’s journey.

Machine Learning and Artificial Intelligence have already changed for optimizing media spend. With every passing day, we push on the boundaries of micro-segmentation, as well as AI-generated content.

Predictions from machine-learning algorithms are only as good as the training data informing them. Recently, to impact revenue and customer retention, marketing AI is training on networked, qualitative inputs from target audiences.

AI will be used to create a highly personalized web and app universe where the customer’s needs and wants will be anticipated *before* the customer becomes aware of them.

AI is compounding information about customers faster and more accurately. We’ll see AI do more than just filter information, but learn how to apply the learnings on its own.

A.I. is just starting to make its presence felt and will be a strong disruptor in marketing. Impact areas include Ad performance, audience matching, selecting and managing audiences to create ads.

Increasingly we’ll see marketing teams augmented or automated by machine learning. The most successful companies will use it to scale authenticity by delivering proactive, personalized experiences.

AI enables being smarter faster. By deep learning user behavior and content context, AI technology serves the right content on time, boosting performance for both demand and supply partners.