Content that is based on interesting data can be a great core for a business’ content marketing efforts. If you decide to take on a data-driven content marketing project it is important to make sure that your content is unique, interesting, and sharable. Here are a few of the most memorable data-based content marketing efforts that I have seen. I hope that this sparks some ideas that you can use for your own business.
History of the NFL by Five Thirty Eight
If you are familiar with the ELO rating system for chess, you might have a jump start at understanding this data project. This news/business website created a “History of the NFL” feature that utilizes an ELO rating system. This tracks a team’s success on a game-by-game basis throughout history. This feature allows you to see the ELO ratings for NFL teams as they changed over time and you can choose from any of the NFL teams that you would like to see. If you are in search of ideas that you can apply to your own industry, this could be one to consider. See it here.
The Internet in Real Time by Pennystocks.la
This example is great enough to make this list despite the website being dead and gone now. This was a piece of content memorable enough that I can still recall it many years later to write this article. Image versions of the feature can still be found around the web and I have posted one of the GIF versions above. This was a counter that showed (in estimated real time) how many Facebook posts had been made since you arrived on the page, how many Youtube videos had been uploaded since you arrived etc.
Bicycle Traffic Accident Map by The Kaire Law Firm
This law firm created a live google map with all of the reported cycling accidents in the Miami area. These maps are likely being shared around the cycling community or by local media, and act as a piece of content that can be at the center of marketing efforts. Anyone can create a data-overlay on a Google map so this is an idea that can be tried easily by small businesses in other industries. Think about what kind of data you can utilize for your own company and try it out! See it here.
Blogging Income by Heath and Alyssa
Normally I won’t read “how to get rich” or “look how much money I made” blogs because they are written by millionaires that are either outliars or outright liars. However, this is an interesting exception because of the fact that this couple has a podcast and lives an interesting nomad lifestyle. Here they have taken a concept that has (obviously) been done before and decided to give their fans a glimpse at how much money they make from their podcast and other website ventures. It’s interesting and a bit humanizing to learn that they are not making millions of dollars from their followers, and I think it is great for their brand to come out and share this kind of data. See it here.
Google Ranking Factor Survey by Moz
Industry surveys are a great way to come up with unique data for content marketing efforts. This can also provide the added benefit of networking value while you are gathering data in some cases. This industry survey is the most authoritative of its kind in the the marketing world and it has input from 150 top experts. This is a competitive area of the web and there are probably lots of other surveys out there, but MOZ has hit the content marketing challenge home run here. This page has incoming links from almost 1,000 other websites. See it here.
Here are a few more tips for generating your own data-driven content marketing projects.
- Try to aim for a project where data does not need to be updated in order to stay relevant. This is for efficiency and should not be underestimated with regards to your long-term efforts. Historical lists and lists like the NFL ELO rating project that only needed to be updated once per year are ideal.
- Create something that is easily shareable and has unique value.
- Have an outreach plan to order to promote the initial launch of your content (whatever type it might be). A small amount of paid Facebook advertising can be good advice for getting your content shared.