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Future of Mobile: 36 Global Voices

In 2016, “apps” will be redefined. The mobile user experience will become more contextualized. App functions, such as ride sharing and booking reservations will be integrated more closely with the OS.

Web-based mobile apps will become increasingly important for companies. In the near future, we’ll see streamed apps directly from the web – without demanding users download the app.

Increasing quality and stability of hybrid app frameworks leads to more enterprises deploying core products as iOS and Android native apps, in half the time at half the cost.

Businesses can best connect with their customers using mobile devices by utilizing text message marketing, optimizing their mobile inbox and making sure they are found in local search.

For events, mobile is no longer about an “event app”. It is an attendee engagement portal that provides opportunity 365 days a year.

Businesses that have non-responsive websites will be left overlooked and left behind. Website traffic from tablets and cell phones will outnumber traffic from desktops and laptops combined.

We will see a surge of enterprises that embrace mobile data collection. These organizations will be better positioned to analyze and act in real time on mission-critical data.

Increased usage and deployment of iPads in business through the utilization of mobile apps, and not just in large enterprises – this year SMBs will adopt enterprise mobility as well.

Mobile apps advance the consumer/ small business relationship. With loyalty rewards and mobile ordering, consumers hold the power. They choose what to buy when they want – and get rewarded for it.

The need for field workers to transform and grow into knowledge-workers providing proprietary field intel will become pivotal for company success. The demand for structured data collection and ubiquity of smart devices will drastically bolster this need across industries.

Mobile app experiences will blend as interoperability of apps via APIs, like Uber requests being integrated into Facebook Messenger natively and every service being built into Slack, become the norm.

Crowdsourced data gathered by mobile apps from consumer in-store experiences will become a huge driver in how enterprises retain and attract customers.

Mobile Banking is by far the “stickiest” industry. Banking must enthrall the millennial generation to make saving, investing and budgeting visually engaging. Quizzes, games and speed of relevant data is key.

Enterprises will strive for customer success through mobile tech. Collaboration and transparency will be central features and targeted business apps that feel like consumer apps will replace outdated portals.

With the growing popularity of streaming services like Netflix, coinciding with more affordable smartphones on the market, I see other wireless providers aiming to provide unlimited data plans similar to T-Mobile’s Binge-On program.

Expect mobile apps to become more embedded in your life – as a conduit to your wearables, your finances and the smart cloud that knows about your lifestyle, workday and priorities.

Modern mobile apps will need to run on multiple platforms. A fantastic app that doesn’t sync with a user’s various and sundry devices is missing key functionality.

A slowdown in the growth of wearables. And a more rapid, broad adoption of NFC payments, in more places across the world, by more partners and businesses.

Big data will allow apps to provide better & smarter experiences. “invisible apps” will provide proactive and contextual notifications while interactions with these apps will also become increasingly conversational.

The Big 3 And Mobile Investing. Facebook, Google, Twitter will stake their claim in the emerging finance space that follows the debut of Robinhood, the free stock trading app.

Mobiles will become an even bigger part of life. 64% of our traffic is from a mobile device & 52% of online restaurant bookings are now being made from a mobile device.

Rather than just delivering app structure, style and features, designers will focus on prioritizing real people’s goals, needs, and environments within enterprises. This creates more flexible mobile services.

With the ubiquity of mobile devices in every shape and form factor, and the new normal of accessing applications on the go, mobile UI for enterprise applications will become a pre-requisite.

Providers that offer mobile marketers and developers painless ways to integrate real-time data streams, seamlessly connected to BI and analytics platforms, will increase the dollars allocated to “mobile first” strategies.

The on-demand hyper growth is upon enterprises and consumers. The former now have to develop better mobile strategies to hop on the demand economy, while the latter will increasingly go mobile for getting products and services.

Customers want a robust shopping experience whenever, wherever, and however they choose to shop… improvements in Mobile Chat will play a major role in converging the desktop and mobile experiences.

Smartphones are now the hub of a complex system, involving wearables such as smartwatches and other sensors that communicate with mobile apps, to improve services in areas from healthcare to shopping.

One of the biggest challenges is the number of mobile devices in the corporate network environment and challenges that creates for IT departments. BYOD allows flexibility and productivity, and challenges in ensuring data protection.

I predict there will be an explosion in mobile-oriented conversational commerce. Facebook just rebuilt Messenger for commerce, Whatsapp has announced business options, and Snapchat is getting on the bandwagon (secret features for ecommerce were just discovered.)

Companies will increasingly cut the cord and get rid of desk phones, recognizing their irrelevance for how people work today, just as consumers have done already.

In 2016, enterprises will seek out opportunities to gain insights from their mobile deployments; leveraging analytics to capitalize on growing stocks of data.

As SaaS technology grows, securing data across mobile devices becomes increasingly important—and difficult. We’ll see enterprises replacing network-based security systems with cloud access security brokers to achieve that goal.

Wireless carriers will treat enterprise customers more like (groups of) consumers. B2B sales and support teams will shrink. Enterprises will be pitched equipment leasing programs and non-discounted “family” rate plans.

The biggest change I see is that text will become obsolete and voice is the future.

Consumers and enterprises won’t be willing to pay hundreds of thousands to build custom apps, or accept build timelines that are months long. Rather, they will look to cheaper, faster platform providers.

Larger focus on location specific services. Providing a more relevant experience for the user, based on current location, is going to be key to improving conversion rates across the board.