Search engines play a vital role in making one’s life simpler, be it searching for your favourite genre band tracks or tips and tricks on how to bake soft and spongy bread. Think of all the difficulties you would have to experience before the times of user-friendly Internet, searching for your perfect weekend getaway destination, right from booking a cab to choosing a hotel. Things have really become simple now. Every task is just a click away.
You can search for almost anything on Google, Bing, Yahoo as well as on a few e-commerce websites like Ebay and Amazon. The search usually can take minutes to sometimes even hours before you find out exactly what you are looking for. The average time one spends, searching over the internet each day ranges from one to five hours. Now imagine if somebody pays you a few bucks every time you search for something, without diverting from whatever it is that you are searching. Wouldn’t it be amazing?
One such company Qmee, is rewarding its users with that extra little cash, for browsing and searching over the Internet. A major chunk of the advertiser’s money is being awarded to their users. Companies often spend a lot to collect different types of information on their users, like what they search, how long do they visit a particular website as it helps them to target the users’ listings better. The user’s statistics are included in reports that Qmee shares with its business partners, and are anonymous, so that their users cannot be identified. Their partnerships with ad networks are all monetized on a cost-per-click or cost-per-purchase model.
Very often, advertisers miss out on the keywords, which they think are less important to attract the audience. Getting hold of such search terms and patterns that the users are using to find any product, can help advertisers re-market their products. Analytics can help the advertisers with the search terms, but they cannot be sure, because there lies a strong possibility, that the same search terms might be triggering results for their competitors as well. Thus, despite having important keywords, it may become very difficult to figure out the cause of fewer visitors, or a smaller conversion ratio. Attracting users by paying them for searching a product or website, has a vast potential to become the next big marketing strategy. This can help the advertisers with plenty of insightful keywords to re-target their audience.
Swagbucks, an online rewards portal, is another player in the U.S. paid search industry that is pegged at $16.8 billion. They provide points to the users for doing various activities online which include searching, shopping, taking surveys and discovering online content. These points can be en-cashed for gift cards over a few e-commerce web sites.
It is quite possible that the genre of marketing which makes use of paid searches will become more common in the days to come. Who knows, some people may even be able to make a living by just searching the net.