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Key Trends Disrupting Messaging / Communications

Messaging bots will become primary threat to traditional search. Users will be able to access information via conversation like exchange. SERPs will no longer exist, only top information will be used.

An abundance of text-based messaging channels (Slack, Facebook Messenger) and their popularity, coupled with the growing use of bots, will be used to help support smarter communications between businesses and consumers.

In 2017 and beyond we’ll see location-based messaging move to the enterprise so that organizations can keep their travelling and remote employees safe during critical events and global incidents.

A change from chat messaging disillusionment to an epiphany that tools are only as good as the people using them. Hence, we’ll generate chat messaging best practices for maximizing productivity.

Messaging is quickly becoming the core of mobile device utilization, with email losing primacy as a communication tool. Millennial users will seek more efficient (and fun) ways to organize who they are talking with and what they are talking about.

We seek to incorporate cross platform messaging between Facebook Messenger and our internal breaking news messenger, in a way that unlocks new value for members with contextually relevant news.

Messaging as an entry point to social is changing user expectation of consumer applications. Chatbots, and by extension AI, are a legitimate competitor and threat to our space.

I predict a drastic change in messaging bots. They will become increasingly dependent on natural language learning processing to automate workplace collaboration, travel booking, expense management and other similar tasks.

Messaging is easier than ever, now it needs to be more secure. Security and privacy will be the main concern this year, and we’ll see growing demand for encryption-based technologies.

Increasing number of brands are upgrading from plain text messaging to multimedia messaging. Using MMS enables marketers to deliver up to one minute of embedded video or an image plus unlimited characters to 90%+ of mobile phones.

Just as we’ve seen with Whatsapp, more and more messaging platforms will integrate encryption. As we increasingly communicate online and via our mobile devices, online privacy is an increasing concern.

MarTech outbound will adjust automated messages due to brand-damage from recipients angry over unsolicited emails. “Yes, we clicked your site — No, we don’t want a call or email.”

In messaging/ communications tech “AI-enabled” is the new buzzword. But, to paraphrase The Princess Bride, the way most are using the term AI doesn’t mean what they think it means.

The future of messaging and communications comes down to one word: encryption. Privacy is vital today, and individuals and companies are discovering that they need to take precautions.

Location-based push notifications to provide local information direct to your cell phone. Imagine passing a store and a coupon appears on your phone, this is coming, and very quickly.

Video will continue to rise as the preferred medium of workplace communication as Millennials and the “YouTube” generation enter the workforce.

Instant messaging will supersede email within the next decade, even hailing the decline of web browsing, as shopping, customer service and news feeds all come directly to your personal message stream.

A hyper-integrated multi-functionality messenger so that you don’t need to go to different websites/apps. E.g.., being able to book a cab / a to-go meal inside the messenger app.

We will see a prevalence of bots taking over the messaging & communications space in the next few quarters and indeed this year.

In the next few quarters, we will see more group livestreaming and Snapchat-like features to enhance visual storytelling and real-time engagement.

There will be a push to integrate various disparate communications channels to deliver a streamlined experience. One that tracks interactions across text, phone, email, and social to provide a holistic view of the customer experience.

In the next several months we will begin to see bots becoming a part of our friend lists: ping to fetch an uber or order-ahead a latte.

The phone number will continue its decline in importance as online identities replace it. Messaging apps will start to intercommunicate.

I believe that encryption level will be increasing as well as tech behind it will get more sophisticated with end users selecting only the most secure applications.

Generally there will be a transition away from email towards enterprise messaging apps for the internal communication of businesses. A similar transition has already happened in the consumer market.