From sending party invites on Snapchat to making deposits through snapping pictures of their checks. From ordering pizza by tweeting Emojis to making purchases based on recommendations from their friends; Millennials are proving to be the most influential demographic when it comes to technology. Millennials are by far the largest cohort in history with more than 80 million of us on a globetrotting, helping generations stand up to oppression & are continuously on an international stereotype-busting rampage. We are the most demanding demographic, forcing companies to evolve and revisit the definitions of technology.

We are inherently inclined towards relying on tech for our day to day tasks. Quick to adopt upcoming trends, Millennials are trendsetters and most in tune with technology. Access to on-demand knowledge, entertainment, shopping and services has propelled us into seamless integration of tech with our personal lives.

What does this means for tech makers? They have to provide flawless multi platform integration, virality, shareability, communication and that extra “oomph” to keep users glued to their devices.

Millennials expect the user-experience to be fluid. Anything short of user friendly and we’re quick to move on to the next, better alternative. No second chances. The innate expectation Millennials have towards an effortless user experience and our uncanny ability to adopt new tech is driving tech makers to design fluid and integrated user experiences with their tech.

With studies showing Millennials to be the biggest online audience by 2017, we possess immense influence on bottom line ROI of tech makers. A single bad experience with a piece of tech will entice us to take up arms- more commonly referred to social media, and voice dismal experience with the tech. It’s usually understood that our fellow Millennials will rally behind us. Contrarily, a pleasant experience has the potential to turn us into a brand advocates or even evangelists. We will take it upon ourselves to make sure your tech is marketed to our social channels, people sign up and eventually turn the tech venture into a mind boggling success.

A welcome change is that tech makers and their associated businesses are becoming better equipped to understand and gain insight into the differently wired millennial mind. They have begun to understand that we will abandon a service if we are not able to get our questions answered at the drop of a hat. This mindset we have has motivated tech makers to develop highly intelligent bots. In addition to support, Millennials expect on demand services and this has given rise to Uber like services in almost all industries.

So what can tech makers do to make sure their tech resonates with one of the most influential demographics in over a century?

  • Millennials are the most connected of generations and mobile is their totem for digital life. Tech makers need to make sure they provide the best user experience on all mobile devices.
  • With the on-demand mindset inherent in millennials, tech makers have to make sure they are available on the channels Millennials expect them to be. Don’t be only on G+, explore and be present on our frequently used platforms!
  • Millennials are a generation which expects tech to be adaptive with a short learning curve. Make sure your tech is backed by deep insights in Millennial preferences and mindset.
  • Millennials tend to build relationships. Make sure you generate conversations with them on social channels and capitalize on the personal relations you are Deliver an experience that entices us to share your hard work with friends and family!

Like every generation, Millennials demonstrate a mixture of generalized and unique traits. It is crucial for tech makers to understand what we Millennials tend to label a “winning tech product”. Study your consumer. Study our habits, preferences, likes and dislikes. Ask us! We love to talk, to review and share our opinions! Test, test, test… and then test again! Constantly make changes and improvements. Analysts often say that Facebook has become a global icon only because of its willingness to change and adapt to rapidly changing consumer lifestyles and preferences. Don’t be afraid to get in touch! Finally, give it a shot. Never fear failure. You never know when we would expect something as complex as Pokemon Go or something as simple as Flappy Bird. Both of these examples are genius in their own light, but would be nowhere had it not been for the acceptance offered by Millennials.